Thursday, 20 November 2014

Outsourcing SEO Campaign

If you have taken time to learn the foundations of search engine optimization, then you are on the right track. A successful SEO strategy will provide you with the ability to increase the visibility of your website naturally on search engines and draw even more traffic to your website to increase your sales. But most of the time business owners don’t have time or resources to implement SEO strategy themselves. In that case, it is wise to consider outsourcing your SEO campaign by hiring a SEO firm to do the job on your behalf. So do you want to outsource your SEO work? Below are 5 outsource SEO tips to consider.

1. Agree on keywords.

The first thing that you need to do when you outsource your SEO work is to agree on the keywords that you will be using because that is the only way to get an accurate performance. You should work together with the outsource SEO company to come up with a list of keywords that are specific to your business. The performance of the keyword that you choose should be measured on a weekly basis by you and your consultant.

2. Avoid guaranteed search ranking.

There is no silver bullet for outsource SEO. It actually takes time, hard work and good strategies to achieve good results. Therefore you should think twice before hiring a company that promises to give you what you want immediately. Outsource SEO is very tricky and if you are not careful, you may end up not getting what you wanted. If you want your website to rank high, then you must be willing to be patient.

3. What else is offered?

The web is a big place and search engines have evolved to the point where they factor in a page’s extended presence and not just on the information that is exclusively on the page. Besides offering SEO service, you should consider what else the company will offer. If the company is able to offer other additional services like blog article, local search and social media, then you will be able to attract more traffic to your website.

4. See links and check them.

The SEO company that you are working with should have proper guidelines set fourth that will show you how they got their links. Outsource SEO firm should also be able to explain their updates and process in a way that you can easily understand. Furthermore, you should ensure that you check the links to ensure that the company stick to the rules and regulations. By checking the links you will be able to detect whether the company is using genuine or spammy techniques to build links.

5. Know how they work.

Not every outsource SEO firm will want to divulge the methods they use but it is very important to find out as much as you can and get the feel of whether or not you will get value for your money. By knowing how they work, you will also be able to judge if they know what they are doing or not.